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Value  Innovation for strategic growth Suppose, you pray for a son, what would you like to choose to ask for: a studious one or a sporty kid? Well, you will say why not both- then are you not praying for two kids- one kid who is studious and other who is sporty (Just kidding). You obviously pray and ask for a kid equally great in studies and sports. Well, in business language you want to hit a sweet spot. In business, companies aim for innovation and customer pay additional bucks to get advantage of that innovation. Some companies aim for reducing the cost for the given product line thereby creating higher specific value (value per unit cost).The process of creating a product or service so that it  is cost effective as well having high value for customers is known as Value innovation. The credit for the term goes to  Mr. W. Chan Kim and Renée Mauborgne, management professionals, who advocate that value innovation is key to searching markets with no com...

Which one is Better Approach: Goal Orientation or Task Orientation Almost all sports persons start playing the sport with a performance way below the benchmarks. Some of them achieve the desired level in a short time whereas others struggle to reach to it. Life is also like sport and looking at the problems faced by these sports persons or athletes you can understand some of the vital things. A sportsman gets his training through some coach and comes in contact with so many other people like friends, people, family, sponsors, etc. What if,  Sachin Tendulkar feels that he his nervous at the pitch, or the top sprinter of Olympics feels before the race like excessive sweating. You will day you must be joking, these master sportsmen hardly have fear problem or anxiety issues, but in reality they also have it. What is the root cause of such anxieties. What can be a better way to better performance. When a coach is given responsibility to elevate level of a team or a player-...