
Value Innovation for strategic growth Suppose, you pray for a son, what would you like to choose to ask for: a studious one or a sporty kid? Well, you will say why not both- then are you not praying for two kids- one kid who is studious and other who is sporty (Just kidding). You obviously pray and ask for a kid equally great in studies and sports. Well, in business language you want to hit a sweet spot. In business, companies aim for innovation and customer pay additional bucks to get advantage of that innovation. Some companies aim for reducing the cost for the given product line thereby creating higher specific value (value per unit cost).The process of creating a product or service so that it is cost effective as well having high value for customers is known as Value innovation. The credit for the term goes to Mr. W. Chan Kim and Renée Mauborgne, management professionals, who advocate that value innovation is key to searching markets with no com...